Paid Ads & Content Specialist

Eindhoven

Full time

€3,000- €7,000

Apply now

As a Paid Ads & Content Specialist at Service Points, you are the driving force behind our paid advertising campaigns and the creative vision behind the content that sets our campaigns apart. You are responsible for strategically setting up, managing and optimizing paid campaigns on platforms such as Google, social media, and influencer collaborations. In addition, you play a key role in developing the content and visuals that ensure maximum impact and conversion.

With your expertise, you ensure that we not only get maximum ROI from our marketing budgets, but also create content that effectively appeals to our target audience. You understand how to make data-driven decisions and how to combine creative ads with tight targeting strategies to achieve impactful results.

What does a working day look like?

Take a look at the working life of one of our account managers and find out whether you can identify with the working life of a Service Points account manager.

Morning

I start my working day between 8:00 and 8:30 am, first opening my WhatsApp to check the messages from my customers. I ensure that all chats with customers are answered and then I process any problems or matters that need to be arranged for myself on a priority basis in ClickUp (Task management system of Service Points). In the meantime, I also immediately check Slack (communication system with Chinese partners) and answer the outstanding issues and forward the first questions and problems from the customers.

When all chats have been answered, I will start my daily planning in ClickUp, where I will check my planning for the day and start (further) tackling the matters with the highest priority.

At 9:30 I have a call with the team in which we discuss the plan for the day. After the start of the day, I will continue contact with both customers and Chinese partners to resolve all current and new problems. In between, I try to complete as many tasks as possible from my daily schedule. Because the Chinese partners are only active until 1:00 PM Dutch time, I ensure that as many problems as possible are resolved in the morning.

Afternoon

In the afternoon I am more focused on completing non-client related tasks from my to-do list. These are mainly tasks surrounding the milestones and any meetings that are planned. In the meantime, I still have the necessary contact with my customers to help and support them with their questions and problems. Depending on the crowds, I choose to exercise in the afternoon or else in the evening when I have a busy day planned. I can determine this myself based on the planned tasks and priorities.
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When all chats have been answered, I will start my daily planning in ClickUp, where I will check my planning for the day and start (further) tackling the matters with the highest priority.

Evening

For the evening I made sure that my to-do list was completed and that the planning for the next day was ready so that I could start the next day well and efficiently. I only have to respond to messages from customers in the evening. This is also fine for me while I am doing something fun such as eating out or exercising, where I always respond to customers in between and forward any tasks/problems to the Chinese partners or process them in ClickUp.

Tasks and responsibilities

Google Ads

Setting up, managing and optimizing SEA campaigns (Search, Display, Shopping).
Perform keyword analysis and monitor performance such as CTR, CPC, and conversion rates.
Developing retargeting strategies for higher conversions.

Social Media Advertising

Creating and managing advertising campaigns on platforms such as Facebook, Instagram and TikTok.
Analyze target groups and tailor advertisements to the specific needs of our target group.
Develop creative content and visuals (such as videos, images and copy) that drive engagement and conversions.

Content Creation

Conceptualizing and developing visually appealing and converting advertisements.
Independently create copy and visuals that perfectly match the target group and advertising channels.
Track trends and best practices in content marketing and apply them to our campaigns.

Extra: Influencer Marketing

Identify and approach relevant influencers within our niche (mainly focused on YouTube and TikTok collaborations).
Set up, coordinate and monitor collaborations for maximum impact.
Analyze and optimize campaign results based on data.

Analysis and Reporting

Monitor and analyze the performance of all campaigns.
Report results and insights to management, including recommendations for improvement.
Perform A/B testing on ads, landing pages, and audiences.

Your profile

Minimum 4 years of experience in managing paid advertising campaigns (Google Ads and social media are a must, influencer marketing is a plus).
In-depth knowledge of advertising platforms and tools such as Google Ads Manager, Meta Ads Manager, TikTok Ads, and Google Analytics.
Strong analytical skills: you can interpret data and convert it into actionable insights.
Creative talent to develop content (copy, visuals and short videos) yourself.
You are independent, goal-oriented and always looking for ways to improve results.
Experience with A/B testing, ROAS optimization and budget management.
Affinity with e-commerce, dropshipping or fulfillment.
Fluent in Dutch and English.

What we offer

A dynamic working environment in a fast-growing company.
A young, ambitious and friendly team.
Opportunity to have a direct impact on the success of our organization.
Competitive salary and benefits.
Interesting bonus system.
Flexibility and room for personal development and growth.
An informal and enterprising working atmosphere in which your ideas are valued.

Type of employment : Full-time

Salary : €3,000.00 - €7,000.00 per month (depending on experience excl. bonuses)

Additional benefits:

Bonus scheme
Holiday pay

Working conditions :

Corporate parties
Christmas package
Possibility of promotion
Pension
Travel expenses reimbursement
Friday afternoon drinks
Regular fun team activities

Paid Ads & Content Specialist

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